About Us
Crimson International was founded in 2006, inspired by a deep passion for sports and an unwavering commitment to excellence. Based in Jalandhar, the heart of India’s rich sporting heritage, we have dedicated nearly two decades to crafting exceptional sports equipment that embodies performance, precision, and trust.
Our expertise lies in the manufacturing and export of world-class outdoor sports equipment and accessories. We proudly honor the legacy of our visionary founder, Late Shri Kuldip Raj Mahajan — a pioneer of the Indian sports industry since 1956. His remarkable foresight and relentless dedication established the foundation for what has become a symbol of trust and excellence in sports.
Today, Crimson International passionately carries forward his vision, steadfastly prioritizing quality, innovation, and trust. Our mission is to empower athletes and sports communities around the globe, providing them with the finest tools to rise, perform, and succeed in their pursuits.
Vision
Our vision is to transform the global sports industry by delivering exceptional sports products and fostering a collaborative growth with our valued customers. We are committed to continuous improvement, guided by principles of integrity, innovation, and the highest quality standards. Central to this vision is our exceptional team of dedicated professionals, whose expertise and passion drive Crimson International’s lasting success.
Our Environment
At Crimson International, we blend innovation, precision, and responsibility to create a world-class manufacturing environment. Our modern facility, located in Jalandhar, Punjab, is designed to deliver excellence while adhering to the highest ethical and environmental standards.
- Location: Plot No. C-90 & 91, Sports & Surgical Complex, Kapurthala Road, Jalandhar, Punjab.
- Established: 2006 | Area: 24,000 sq. ft. | Team: 30 skilled professionals.
- Clean & Modern Facility: We maintain a dust-free environment essential for premium ball manufacturing.
- Ethical Standards: We prohibit child labour, promote equal opportunity, and ensure full legal compliance.
- Government Approved: Our factory is licensed and endorsed by the Sports Goods Council of India.
- Eco-Friendly Operations: We focus on water conservation, produce zero harmful emissions, and follow sustainable manufacturing practices.
- Advanced Machinery: Our facility is equipped with the latest moulds and cutting-edge technology to ensure top-tier quality.
These practices reflect our unwavering commitment to quality, sustainability, and ethical manufacturing — ensuring that every product we create embodies true excellence.
Management Team
Mr. Hitesh Gupta
Co-Founder & CEO – Exports
Mr. Hitesh Gupta is a key partner at Crimson International and a dynamic leader in the industry. With a management postgraduate qualification and over 25 years of international experience, he has played an essential role in the company’s success since its founding in 2006. He expertly oversees international operations, product development, and logistics management, consistently ensuring that the highest global standards of excellence are not only met but surpassed.
Ms. Arushi Gupta
Co-Founder & Head – Quality & Production
Ms. Arushi Gupta has been an integral part of Crimson International since 2006, where she spearheads the implementation of the highest quality standards across all production units. With a postgraduate degree in management and over 25 years of experience, she confidently leads quality control and production processes, employing robust systems and precision-driven methods to ensure excellence.
Crimson International is a partnership firm led by experienced professionals who bring decades of leadership, global exposure, and strategic vision to the brand. Their shared commitment to excellence, innovation, and customer satisfaction has made the company a trusted name in the global sports industry.
Core Business
At Crimson International, we excel in the manufacturing and export of premium outdoor sports equipment, backed by a robust global reputation. Our durable, high-performance products are trusted by athletes worldwide, making us the preferred choice for sports gear.
Product Specializations
- Cricket: Our cricket range includes durable plastic bats, high-quality synthetic balls, and premium leather cricket balls designed for training and competitive play with excellent balance and grip.
- Field Hockey: We offer plastic hockey sticks, hockey balls, gloves, shin guards, and a wide variety of protective equipment built for precision, safety, and long-lasting performance.
- Protective Equipment: Our protective gear ensures comfort, safety, and durability without restricting movement, providing a secure fit for confident performance.
- Sports Bags: Durable and stylish sports bags with ample storage and customization options, ideal for training, travel, and everyday athletic use.
- Plastic Sports Equipment: Eco-friendly plastic sports equipment designed for stability, durability, and outdoor performance across training and competitive environments.
- Inflatable Balls: High-quality inflatable balls made from premium rubber, leather, and synthetic materials, offering excellent bounce, control, and long-term durability.
- Training & Agility Tools: A complete range of training and agility equipment to enhance skills, speed, and coordination for beginners to professional athletes.
Standards & Regulations
We pride ourselves on adhering to strict international standards, ensuring that every product not only meets but exceeds global benchmarks for quality, safety, and performance. Choose Crimson International for sports equipment that athletes trust and rely on!